Lawyers Are, And Need To Be, Jumping On The Bandwagon
While most law firms, big and small, tend to err on the traditional side, social media has created new opportunities for attorneys to flourish as thought leaders and entrepreneurs.
But social media is still uncharted territory for many lawyers, particularly in big firms, said Rachel Zahorsky, a legal affairs reporter for the ABA Journal. “Varied and outdated ethics rules in regards to online communication, as well as numerous examples of cases put in real jeopardy because of prosecutors
Fleishman’s PESO Model
The field of public relations has undergone two major revolutions in the past 15 years or so. The advent of the Internet represents the first revolution. This revolution primarily impacted the way content was created, distributed and consumed. It also fundamentally changed the nature of communication – remember email became the first killer app of the Internet revolution. The second revolution is social networks. Again content creation was impacted, led by consumer generated
