Solutions
DBS has the capacity and acumen to reshape any typically mundane Media Relations, Marketing, and Branding platform, and leverage new technologies, connections with media entities, and relationships with sponsoring corporations, while ultimately creating extra value for you and/or your clients. You and/or your clients will benefit from increased exposure in local and national markets, enhanced connectivity to fans, athletes, and front office personnel, new endorsement opportunities, and much more. Our services come at a bargain based on the low proposed price and the full gamut of items being offered.
Offerings
- Complete creation of website: We will use the latest technologies to develop a powerful and creative websites for you and/or your clients. We have the ability to maintain websites, and providing updates and refreshing content. In today’s day and age, the ability to communicate directly to the end-user is of utmost importance. We will build new websites not only as an aesthetically pleasing location, but will also integrate the ability for discussion. The aim is to get others involved with you and to hopefully have them take an active role. This, in turn, should drive increased favor towards you, strengthen your brands (intangible), and hopefully enhance others’ willingness to spend money on having you or your clients endorse their products/brand.
- Maintenance of website: Should there ever be an issue to resolve, DBS will be ready to tackle it. We will update the sites regularly with new content, which may include latest box scores, game highlights, player interviews, game photos, etc.
- Leveraging new media: We will build you strong platforms on social media sites like Facebook and Twitter so that you may begin to establish viable fan bases. Multiple updates per day on these sites will provide a solid foundation for strengthening your brand. We will make sure that you have your names reserved, staying in constant contact with social media networks to make sure that fake accounts are deleted and that your accounts are verified. We will also acquire your names on sites even if they do not currently wish to take part on the specific medium. Last, we are well aware of hot new social mediums well before they are adopted by even the early adopters. You will have your names reserved on those sites ahead of time.
- Reputation management: We want to promote online, but we also need to train you on best practices. We will gladly train you ahead of time on the benefits and pitfalls from social media usage. If you have particular causes that you are interested in promoting, we will help develop ideas for donations.
- Finding new opportunities: DBS will search for companies that match your interests and attempt to establish long-term relationships between the parties involved. We will use our expansive list of contact information to connect companies with the opportunities on the table and we are more than willing to go as far as brokering the deals.
- Daily news¬es: Our workers can update everyone daily on the progress of you and/or your clients.
- Public Relations management: At DBS, we have strong relationships with media entities at every major newspaper, journal, blog, and forum. We have employees who write for ESPN, SBNation.com, BleacherReport.com, Yardbarker.com, AOL FanHouse, and SportsAgentBlog.com. Additionally, we have a contact list of over 5,000 journalists to send out our created press releases. When you have success on or off the field, we can blast our message to local, regional, national, and international entities.
- Protecting you: We will make sure that you are not “assaulted” by the media. All interview requests will be filtered through us and we will coordinate opportunities with you.
- Promotions: You may have done an excellent job in strengthening you brand by using creative and exciting social media based promotions. DBS will handle all promotional giveaways and contests to encourage non-traditional fans to become active in your ‘community’ and to further strengthen the bond between you and your existing fan base.
Branding
- Since many entities have not yet “got the picture” as far as internet and social media branding is concerned, ingenuity and thinking outside of the box will immediately separate your you and/or clients from the rest. While retaining a Media Relations, Marketing, and Branding entity is a new idea in the traditional landscape of sports, it shows that you are willing to break traditional molds and bring excitement to your portfolio and to your fans.
- We will strengthen your brand through the services listed above, and you will benefit from the publicity of being an innovator with many of these new technologies.
Bottom Line
- The more people that return to the website, follow the tweets, visit the Facebook Fan Page, etc., the more likely they are to stay loyal to you when things are good and when things do not go according to plan. More importantly, as more money is being spent on the internet medium and corporations are becoming smarter with the usage of their limited sponsorship and advertising budgets, they will demand that their money spent on sports entities stretches far and wide. It is not long before a Media Relations, Marketing, Branding entity is absolutely necessary for sports entities who hope to make good money off of the field.
Budgeting
- The cost is not prohibitive, and you will end up covering the costs plus making a profit based on the increase of brand awareness, brand strength, and new offers presented by existing relationships and newly formed bonds.
- The total cost of retaining DBS as your Media Relations, Marketing, Branding arm would be less than if you were to employ multiple individuals to handle the same obligations. With the former option, you are retaining a company with many employees, experienced in all of the services offered. With the latter option, you will spend time and money attempting to coordinate and organize the various projects they are assigned, and may not get the work quality you expect.
- Retaining DBS allows you to combine roughly three different types of entities in one. A marketing agent alone customarily charges anywhere from 15-25% on deals that they find or negotiate prior to an entity signing on the dotted line. We will forego that payment for a flat fee from each client. Plus, we include the added services of Branding and Media Relations. We bring Creative Services, Information Technology, Marketing, and Promotions all under one roof.